Triangle RevOps

RevOps for Triangle B2B software companies

A pipeline that holds up as you add reps.

The CRM that worked with two reps breaks with six. We rebuild it so every number means one thing.

Book a 30-minute call See the work

Does this sound like your company?

The CRM was set up in an afternoon and never revisited.

The six signs we see most often.

A pipeline stage means something different to every rep.
The forecast is a CRM export fixed by hand.
Demo requests wait hours because routing is a chat message.
Marketing and sales disagree on how many leads there were.
Discounts get approved in direct messages.
Renewals are not in the pipeline at all.

If three of these sound familiar, it gets worse with every rep you add.

The pipeline, when somebody owns it.

Three things that run on an ordinary Tuesday. Nothing here depends on someone remembering.

Demo requests are answered in minutes.

Routed by round robin, announced in Slack, with a response clock on every lead.

14:02:07New lead, demo request from the website
14:02:08Routed to Sarah K. by round robin
14:02:08Posted to the sales channel in Slack
14:09:41First reply sent7m 34s
Median response, last 90 days: 8 minutes. Sample data.

The forecast reconciles with finance.

Stages have exit criteria, so commit means the same thing on every desk and finance can check it.

CRMFinance
Q4 closed won$412K$412K✓
Q4 commit$1.02M$1.02M✓
Q4 best case$1.84M$1.79M→
Renewals in pipeline$620K$620K✓
One gap flagged, traced to a stage moved early. Sample data.

Non-standard deals get approved on the record.

Discounts and terms go through a path with a clock, not a direct message.

DealTimeStatus
Northwind, 18% discount22 minApproved, VP Sales
Fabrikam, net 601h 05mApproved, Finance
Contoso, 30% discountPendingNeeds CEO
Litware, custom SLAPendingLegal review
Every exception is logged against the deal. Sample data.

Six jobs. One retainer.

Built in the tools you already pay for, and kept working after launch.

CRM architecture and data hygiene

Stages, fields and rules that match how you sell.

Pipeline and forecast reporting

One dashboard, one forecast finance can reconcile.

Lead routing and attribution

Every lead owned and timed, every deal attributed.

Sales process and enablement

Qualification, sequences and playbooks, built into the CRM.

Deal desk and contracts

Templates, guardrails and an approval path.

Automation and integrations

CRM, forms, calendar, billing and Slack in sync.

It starts with an audit, not a pitch.

The first 90 days, then a steady rhythm for as long as you want the system owned.

Week 1
Audit

Six areas scored. A ranked list of what to fix first.

Weeks 2 to 6
Fix

The top three get rebuilt. Your reps are trained on each change as it ships.

Week 7 onward
Operate

A live dashboard, a monthly report and a shared channel.

Thirty minutes. Bring your messiest pipeline report.

We look at it together and tell you what we would fix first.